Valentine’s Day Gifts

January 13th, 2013 by admin 1 comment »

Valentine’s Day is more than just a day to say “I love you” to your significant other. It’s also an opportunity to send a special “Happy Valentine’s Day” to those who you want to remember you. Imagine the example of a Realtor who can count back 150 distinct clients over 15 years. Each of one of his/her clients represents an opportunity to increase the client retention ratio. Each client could become two additional transactions within a short period: a home sale and home purchase. They can also lead to referrals. Therefore, sending a memorable gift to a client on holidays is a great way to stay in the front of their minds and ensure that each client feels that there is a true relationship.

One great gift is a personalized logo mug with with a heartfelt letter included. Coffee mugs are very useful and along with a simple heartfelt letter, one can eclipse the nice but probably less effective season’s greeting card sent by other companies. A personalized coffee mug can be a more lasting reminder and may be less expensive that you realize. Promotional gifts have at least two major benefits: functionality and visibility. When you purchase a promotional coffee mug, your gift and the memory of your service can last longer.

Ice Scrapers- A Great Winter Promotional Item

December 12th, 2012 by admin No comments »

For any business seeking to get the attention of potential consumers, corporate partners or employees, proper timing plays an important role in maximizing the utilitarian value and visibility of a giveaway.

For instance, during the winter time, an ice scraper is always a useful, reasonably-priced tool that people appreciate. When their cars get covered by snow, there are generally three options for people: 1. Pop the trunk of their car and hope that the giveaway ice scraper that they got from you is there. 2. Beg a neighbor for an ice scraper. 3. Use their gloved or un-gloved hands to brush away the accumulated snow on their windshields.

Simple, ubiquitous items like ice scrapers can sometimes be the perfect giveaways, because when they are needed, there are no good substitutes. And not having them can result in a significant loss of time. When considering promotional items, consider how the cold, wet months of January and February can be an opportunity to bring positive attention to your brand.

Thanksgiving Office Gifts

November 11th, 2012 by admin No comments »

If “company spirit” is an objective that you strive for as a business owner, then here are a few Thanksgiving ideas for giving your employees a sense of pride in their workplace:

- Company Pens. Consider ordering a personalized set of Javalina Pens, Alabama Pens, Spruce Pens or Basset Pens.

- Ceramic or Glass Office Mugs. A mug for morning tea or coffee becomes a source of positive
attachment, which is the emotion that want to cultivate when encouraging inter-office teamwork and a dedication to reaching company performance objectives.

- Card Cases. Business cards are still an international-recognized representation of your affiliation with a company. Card cases are quite useful and personalized card cases are quite impressive.

For this Thanksgiving, let your employees know that you are thankful for their contributions and proud to have them as representatives of your company. Office gifts with your company logo can be useful for employees and may also help to promote your company’s visibility.

Octoberfest 2012

October 18th, 2012 by admin No comments »

Munich, Boston Dublin, Brisbane and Tulsa Oklahoma, were just a few of cities where revelers enjoyed the 2012 Octoberfest events with “masskrugs” from ceramic beer steins, glass tankards and plastic mugs. Parades, band performances, city tours, art showcases, traditional Bavarian cuisine and city tours were just some of the early fall events.

When attending an Octoberfest event it is also easy to notice the marketing creativity by vendors. Games, attractions and giveaways help to make the events fun and interesting for visitors. Some popular giveaway items include promotional pens and logo frisbees. Immediately useful products can often be keepers. Pens that help people to network at events often go home with them afterwards. Frisbees that provide fun exercise at the event also make good souvenirs. For many companies, the combination of Octoberfest and their logo on the right promotional products can help build greater brand recognition.

Tradeshow Giveaway Tips & Tricks

August 12th, 2012 by admin 3 comments »

Trade shows are your best opportunity to meet face to face with your industry – your prospects, customers and competition. Although they are costly, you can make sure they pay off with the right combination of promotional products and logo apparel. While everyone is familiar with trade show giveaways, The proven strategy goes beyond the simple giveaway item. When you work on your trade show promotion, think BIG: Bait, Image and Gifts.

Bait: At trade shows, time is limited and you’re competing for people’s attention. A great tool for driving traffic to your booth is what is called “bait” – inexpensive branded giveaways. The right bait will create a commotion around your booth, and get everyone at the show talking about you. Bait can bring crowds to less than ideal booth locations and ensure passing traffic steps into your booth.
Great Bait ideas are, Buttons and Lanyards, Walking Winders, Tote Bags, Stress Balls.

Image: You’ve paid for the chance to meet face to face with your industry, so project the best image possible. The right logo apparel reinforces your brand, underscores your professionalism and helps interested prospects identify your staff. From polo shirts to button-downs, make sure your team looks great and feels comfortable. With minimums as low as twelve pieces, there’s no excuse not to. Perfect Image ideas are Logo Apparel, Golf and Polo Shirts, Button Down Shirts, T-shirts and Caps & Hats.

Gifts: Use gifts to make sure the prospects you meet remember you after the show. Having a higher value gift for qualified prospects sets the stage for your post-show follow-up. These also make a great “thank you” gift for existing customers. Some companies also use these more desirable items as incentives to attend product presentations or schedule a sales visit. Great gift ideas are Executive Pens, Keychains, Golf and Cigar Accessories and Dress Watches.

Now you’re on your way to more successful trade shows. In this section include top items from BIG categories, as well as links to product collections that may be applicable to your industry or the location of your trade show.

Also, keep in mind the idea is to attract a range of good quality conference attendees to your trade show booth? Don’t just hand out promotional products to the masses without asking them some questions in return. If you take this strategic approach to promotional product giveaways you’ll find a far better reception awaits you and a far better return on your marketing investment.
First up, why not go to the next trade show or conference and do some basic research? Once you’re there this is what you’ll most likely see: trade show tote bags and screenprinted T-shirts, key rings, keychains and branded promotional pens, coffee mugs and lapel pins. Don’t forget beer-can stubby coolers, USB flash drives, fridge magnets, sports drink bottles, visors and a wide rage of conference bags. Of course there are also promotional stress balls by the thousand. Don’t forget to mention mousepads.

Unfortunately, this is what you’ll also see at most trade shows: hordes of attendees with glints in their eyes, shoveling your carefully considered promotional products into very large bags to take them home of the kids and the dog to play with. Often overlooked in the feeding frenzy is the marketing rationale behind those items, the most efficient use of the products and how you ultimately make your investment in conference giveaways pay off.

Too often one sees a lazy approach to the use of promotional products at trade shows. Sometimes promotional products – when used in the wrong way – tend to attract the wrong person to your stand at a conference – people more interested in scamming you for a cheap novelty than having any genuine interest in your product range. Everything you do at a promotional trade show or sales conference should be focused on qualifying attendees, and having conversations with people you hope will eventually do business with you.

The traditional use of promotional products at trade shows is to boost traffic to your stand or booth. In addition to offering attention grabbing objects as colorful lures, conference promotional gifts also are integral to booth-located games and involving events, where an activity like spinning a wheel to win a prize is an interactive way to attract visitors and reinforce your sales or corporate message.
Make sure you match the promotional product you’re using with the marketing message as much as possible given the restrictions of budget and space you are faced with. If your product is power tools, a possible prize might be a good quality tool box. The promotional item doesn’t necessarily have to be something directly connected to the product you’re selling, but if at all possible it should be tied to the overall message you’re promoting.

Experts stress that products should be useful, that recipients are more apt to hang on to the items and therefore obviously view the logo and marketing message on the item as often as possible. This sort of consistent message in front of a prospect is a proven method of building awareness of your band and message.

Products given out at industry trade shows will ideally have long-term impact after the event is finished. Rule of thumb research over the years suggests that 75% of trade show attendees remembered the company that gave them a worthwhile promotional product while retaining a more favorable impression of that company than of other competitors who didn’t come through with the goods. Sending out invitations to attend to your clients or prospects packaged with a pre-show gift is statistically a better traffic draw than sending an invitation alone. And an invitation that also offers a promotional gift at the booth draws a crowd best of all. Clever promotional conference gifts and giveaways tend not only to draw traffic, but also to hang about for years to come.

What about the hoarders, curious time wasters and bag fillers who have no desire to do business with you? Trade show giveaways have a role in converting them to prospects. By keeping a supply of cheap promotional products on hand at your next trade show or conference you will be able to quickly pay off an annoying visitor and therefore move on to spend your time profitably with a better class of attendee.

Some regular users of promotional conference and trade show items advise always keeping the promotional products hidden from view. A cheaper product can be retrieved as a disengagement technique, while the upscale, impressive gift of genuine value can be handed over following a productive conversation with a senior-level decision-maker.

Benefits of Promotional Items

July 4th, 2012 by admin No comments »

Imprinted promotional merchandise can be an enormous source of revenue and advertising. Imprinted merchandise can be sold or given to loyal customers who are proud to promote your brand. Also, a visitor in a new town is likely to purchase imprinted promotional merchandise to commemorate his or her trip.

Customers who receive promotional products, on average, return sooner and more frequently, and spend more money than customers who receive coupons. In two separate studies, SMU researchers tested whether promotional products would outperform coupons in the area of repeat business and sales.

FINDINGS
Study One – Food Delivery Service – 1993

* Customers who received promotional products reordered up to 18% sooner than those who received coupons and up to 13% sooner than those who received no promotion.

* Customers who received promotional products also averaged up to 18% more orders than those receiving coupons and up to 13% more than those who received nothing.

* In summary, customers who received promotional products reordered more quickly and ordered more often that those who received no promotional products.
Study Two – Dry Cleaner – 1994

* Over an eight-month period, new customers that received promotional products spent 27% more than those who received coupons, and 139% more than those who received only a welcome letter.
* Promotional products recipients were also 49% more likely than coupon recipients and 75% more likely than letter recipients to patronize the dry cleaner in each of the eight months studied.
* In summary, new customers who received promotional products spent more and were more regular customers than those who did not receive promotional products.

Study details: Study one was conducted in 1993 by Southern Methodist University, and consisted of approximately 900 people that were divided equally into nine groups. These nine groups were broken down by type of customer (existing residential, new residential, and business customer) and what they received (promotional product, coupon, or nothing). Products and coupons were valued at $2. Study two, also by SMU, was conducted in 1994, and tracked the activity of 300 new customers at two locations of a dry cleaner. These customers were randomly assigned to one of three groups, all of whom received a welcome letter. Two of these groups received, in addition to the letter, a promotional product or a coupon (each valued at $5).

So you want to outlast and outperform? Let’s start with marketing. If marketing can be defined as your overall brand strategy, you’re way to transform suspects into motivated prospects, think of the ways you can raise your brand awareness and tempt prospects to come into your client fold with a branded product bearing your targeted message.

In sales, the never-ending questions are: “How do I encourage top performance?” “How do I turn salespeople who ‘reach their quota’ into superstars who outsell and outperform all of their competitors?”
As with all employees, recognition plays a vital role, but salespeople typically need more. Usually, they’re competitive and driven to succeed by many stimuli. The promotional products world abounds with highly creative, compelling items that can drive a salesperson to succeed and exceed previous goals.

Client retention: How do you transform fickle customers who are always looking for the best price into loyal clients who rely on you as their business partner? By differentiating yourself from your competitors. Not by saying you care, but by showing it. A promotional product’s flexibility to accommodate any budget makes them great solutions to positively amplify every step of prospect, customer and client contact.

If you’re ready to look at all aspects of your business and examine real ways you can reach your goals, you’re ready for promotional products. America’s smartest companies, after all, use promotional products to propel and keep their companies at the top.

Using promotional products can be difficult without a plan. Work with your promotional consultant to plan an effective campaign that employs creative imprinted products designed to elicit a phenomenal response.

But try to figure out who should use promotional products. Well, show me someone who is growing, hiring, celebrating, changing, moving, building, opening or launching nearly anything and I’ll show you great potential for hard-working promotional products.

Even if you’re not in a highly competitive field, promotional products give you the ability to quickly raise your products and service awareness at many levels.

There are several attractive methods for imprinting products with your logo. The appropriate imprinting method depends upon the type of product. Fabrics are generally customized by screen printing (or silk-screening), sublimation or embroidery. Other objects can be engraved, embossed or etched with an insignia. Your choice of imprinting style can greatly affect the appearance of a product by giving it a more formal or casual look.

Imprinted promotional merchandise requires artwork that is camera-ready. Promotional goods companies should accept artwork in several formats including PDF, JPG, EPS, AI and TIFF files. Colors should be in CMYK mode, meaning that each color is produced by a four-color process using a combination of cyan, magenta, yellow and black. If you do not have a graphic artist to prepare your artwork, we can provide you with the services of a talented professional.

Promotional merchandise serves as a reminder of your brand identity and a lucrative source of revenue. T-shirts, hats, mugs and tote bags are all popular souvenirs items to sell. Add your logo to these and many more items that will appeal to your target customers and increase demand for your promotional merchandise.

This article is provided as a service by PromosOnline, a leading USA supplier of promotional products. For a complete version of this article, visit: promosonline.com.

An Introduction To Ultimate Frisbee

June 10th, 2012 by admin 1 comment »

Ultimate is played in 42 countries by hundreds of thousands of men and women, girls and boys, with programs in Sweden, Norway, and Japan receiving government funding. Ultimate Frisbee ranks as the USA’s third-fastest-growing sport, with a national organization, thousands of local clubs and more than five million participants worldwide. Would you believe that this popular game of Frisbee started with a group of students tossing pie tins to each other?

The game was created in a parking lot. In the fall of 1968, Joel Silver, a student at Columbia High School proposed a school Frisbee team to the student council on a whim. In 1968, a group of kids from the high school newspaper in Maplewood, N.J., created a team game that used a Frisbee – Combining the non-stop movement and athletic endurance of soccer with the aerial passing skills of football, and hockey – and called it the “ultimate” sport, or ultimate Frisbee. A few years later, in another parking lot in New Brunswick, N.J., one of those high schoolers from Maplewood, Jonny Hines ’74, joined with friends from Princeton and Rutgers to play the new sport’s first intercollegiate match.

A game of Ultimate is played by two seven-player squads with a high-tech plastic disc on a field similar to football. Players can’t run while holding the disc, so a team advances by passing from player to player. If the disc is intercepted or dropped, the other team takes over.

A typical game score is 15 points and a game lasts one and a half hours. No expensive equipment is necessary to play Ultimate. Ultimate is played with a 175 gram disc, which is heavier and sturdier than the recreational discs

The object of the game is to score by catching a pass in the opponent’s end zone. A player must stop running while in possession of the disc, but may pivot and pass to any of the other receivers on the field. Ultimate is a transition game in which players move quickly from offense to defense on turnovers that occur with a dropped pass, an interception, a pass out of bounds, or when a player is caught holding the disc for more than ten seconds. Ultimate is governed by Spirit of the Game™, a tradition of sportsmanship that places the responsibility for fair play on the players rather than referees, although “Observers” do participate in the games.
Ultimate is sometimes played on an indoor football (soccer) field in Canada and northern Europe. Another variant of the game is Beach Ultimate. Ultimate is also played on smaller fields where it is called Intense Ultimate and is also played as Ice Ultimate as well as a street version called Street Ultimate.

The Ultimate Players Association (UPA), now USA Ultimate, the governing body for the flying disc sport of Ultimate has created the Ultimate Hall of Fame, awards and alumni associations.

USA Ultimate and The World Flying Disc Federation have been working to achieve worldwide sport presentation for the game. A major milestone in this effort occurred in 2001 when Ultimate was included in the World Games for the first time as a full medal sport. Though it is still not a part of Olympics its popularity is phenomenal.
Regulation leagues exist in most colleges for men, women and mixed (co-ed) teams, and boys and girls youth teams. More than 700 colleges have an Ultimate Frisbee club team.
Recreational leagues exist for pre-school, elementary school, junior high school, high school and adults.
All corporate teams and all leagues are co-ed.

How to Start a Frisbee League
Various groups and organizations from around the world have formed Frisbee leagues. You need only 2 teams to start a league. As more teams develop, the more competition and the more interesting the matches are.
All league members share the financial responsibility of maintaining a league. Items such as renting a field, buying matching T-Shirts, cleats, cones for the goals and of course the Frisbees can end up a costly venture. Team and league members will request that each team member pay a “membership fee” hold fundraisers or seek out sponsorship to help sustain the league.

Benefits of Sponsoring a Frisbee Team / League
Often leagues will reach out to local companies or organizations to sponsor the league or individual teams. In the event of a company sponsorship, the company will often print their logo on Frisbees and T-Shirts – a great advertising medium.
In 1999, Jockey – The undergarment company – signed a $60,000 sponsorship deal with the Ultimate Players Association (UPA). This deal included $35,000 worth of free advertising in sports illustrated. Jockey continues to sponsor College Ultimate Frisbee leagues.
But you don’t have to be a big company to sponsor a league or team. Local, College and Club teams and leagues are a great way to get your company’s name out into the community.

Company Frisbee Team / League
Companies don’t just need to consider sponsoring Frisbee leagues, they can start one too. Company sports teams are always good for coworkers to develop relationships out-of-the office, encourage healthy lifestyle through exercise and encourage good sportsmanship.

Benefits of a company Frisbee team:
Ultimate Frisbee is a team sport. This makes for a great team building exercise.
Ultimate creates a positive environment where co-workers meet after office hours and indulge in a stress-reliving sport like Frisbee.
Companies can create a league against competing companies in the same field to create a truly competitive game.
This article is provided as a service by PromosOnline, a leading USA supplier of promotional products such as logo printed frizbees and t-shirts. Contact: helpdesk@promosonline.com

For a complete version of this article, visit: promosonline.com/ultimate frisbee

Author: Kathy Smalley
Kathy Smalley is a business consultant and author of articles relating to “Business to Business” for PromosOnline Promotional Products. http://www.promosonline.com/
Contact: helpdesk@promosonline.com

History of Calendars

May 21st, 2012 by admin 1 comment »

Thousands of years ago, people depended on natural events to keep track of time such as the rising of the sun, the length of shadows, the phase of the moon or the position of certain stars in the skies. As civilization became more complicated, better ways of measuring time were needed, hence, the creation of the calendar system. Today, calendars can be readily used to track time and mark important events.

Although calendars can now be customized an endless number of ways and promotional calendars are popular gifts, the international calendar that is used today evolved from ancient calendar systems which were implemented hundreds of years ago. These are a few of the historical and influential calendar systems.

The Sumerian Calendar – 6th century B.C
The Sumerian calendar had 12 lunar months where each month had 29 or 30 days. The sighting of the new moon marked the beginning of each month. The months had no uniform name because of the diversity of religions in Sumeria.

The Mayan Calendar
This ancient calendar system from the Maya civilization was one of the most complex calendars along with the other Mesoamerican calendar systems. The Mayan calendar had two years: the Sacred Round which was used for religious purposes and the Vague Year which was when they did the day-to-day things such as planting crops.

The Athenian Calendar
The Athenian calendar was a luni-solar calendar made up of 12 months with 354 days. Each month alternated between 29 or 30 days long. An extra month was added every other year to keep the calendar in line with the 365.25-day solar year.

The Roman or Julian Calendar
The Romans adopted the 304-day calendar which was divided into 10 months that began with the month of XI Kal. Januarius and Februarius were added as intercalary months to fill the gaps. The Romans believed that the even numbers were unlucky and with this superstition in mind, the calendar months they created were 29 or 31 days in length but the month of Februarius was an exception as it only had 28 days. And because the total number of days when added was only 355 days, they created the Mercedonius as an extra month which had 22 or 23 days and was added every two years.

Later, Julius Caesar found the calendar system to be inaccurate and so he made some drastic changes. The new calendar was to begin on January 1 and it ran over 365 days with December 31 as the end of the year. Augustus then made further adjustments to this system and introduced the concept of a “leap year” in AD 4. The result is the invention of the Julian calendar. This calendar system was widespread and used in Europe until the year 1582. The calendar we use today was fashioned after the Julian calendar system.

The Gregorian Calendar
Pope Gregory XIII (1502 – 1585) was the one to alter the Julian calendar and transformed it to “Gregorian”. Reforming the method of calculating when Easter would be resulted in a need to reform the old calendar. This was the birth of the Gregorian calendar. By changing the calendar Promotional wall Calendars are a great gift for business to give as they help people keep track of important events while providing a visual representation of your company’s image to existing and potential clients and partners.

From Pie Tins to Frisbees

February 2nd, 2012 by admin No comments »

HISTORY OF THE FRISBEE ®

Which sport does not need a ball, a net, a bat, not even a referee but nevertheless has gotten a lot of popularity all over the world? It requires seven players on the field and is as exhausting as playing soccer. It’s called a “gentleman’s game” and needs the players to honestly call their own fouls. Here is a giveaway – it’s played with a disc. Yes..! It’s the popular Frisbee that has gotten people from different ages, sexes, and walks of life intensely fanatic about.

But where did the Frisbee come from and how did it evolve into the game played today?

INVENTION OF THE FRISBEE

Behind every great breakthrough lies an ordinary man with a brilliant mind—but believe it or not, the Frisbee was invented and improved upon by many different people until it became what we know today.

Frisbie’s Pie Tins

It all began in Bridgeport, Connecticut in the 1870’s when a baker who went by the name of William Russel Frisbie opened a pie company called the Frisbie Baking Company. As a marketing strategy he put his family name on the bottom of the light tin pans which he bought as containers for his homemade pies. The pans were reusable and every time a housewife broke a pan, she would see Frisbie’s name on it and would just buy another of Frisbie’s homemade pies to get a new pan. Clever indeed!

When his pies became popular throughout the region and colleges, so did his tin pans. Yale college students in 1940’s learned that empty pie tins can be tossed in the air and caught, which then provided a means of entertainment for them. Yale even has its own reference for the history of Frisbee, claiming that one undergraduate by the name of Elihu Frisbie got hold of a collection tray in the chapel and tossed it in the air, giving the Yale student credit for being the true inventor of the game. But this story is unsubstantiated, as we know that Frisbie’s bakery was responsible.

Morrison’s Pluto Platter

The development of the Frisbee then proceeded in 1948, when a Los Angeles flying saucer enthusiast by the name of Walter Frederick Morrison created a plastic version of Frisbie’s pie tin which could fly better and tossed with greater accuracy. This saucer was not intended for playing catch at first. Morrison believed in aliens and UFOs. He wanted to make public the possibility of alien life and invasion on earth that he depicted concepts of UFOs in the form of a lightweight disk-shaped toy, known as the Pluto Platter. This has been the basis for designs of all Frisbee discs. The outer third of the Frisbee disc is even called the “Morrison’s Slope”, after this inventor.

Wham-O’s Frisbee

In 1955, owners of a flourishing toy company, Wham-O, in the name of Rich Knerr and Spud Melin, had their eyes on Morrison’s saucer-like disc and thought that it would sell well if exposed and made popular by their company. They bought the rights to Morrison’s design and in 1957. Wham-O was producing more of the product which was then renamed as the “flying saucer”. Morrison was given over a million dollars’ in royalties for his Pluto Platter.

These flying saucers were already selling well in California when Rich Knerr had a promotional tour in one of the colleges. During that time it is said that he happened upon Yale students tossing an empty pie tin. Hearing about their term “frisbie” or “frisbie-ing”, he then renamed the flying saucer in California to “Frisbee”, not knowing the story behind the term – hence the different spelling from the true origin. He then sold the idea of the Frisbee game and sales of the toy rocketed.

Headrick’s Modern Frisbee

In 1964, Ed Headrick added raised ridges and made a more modernized version of the Frisbee which was more stable in flight compared to the previous version. These ridges were called the rings of Headrick.

ULTIMATE FRISBEE

After creating a more modern disc, Frisbee developed as a sport in 1967. In New Jersey, high school students were the first to ever play the sport known as Ultimate Frisbee. This game is a combination of various sports such as rugby, soccer, and basketball. Over 4 million people play Ultimate Frisbee today, and most of them think of it as more than just a sport but a true social experience among members of different teams. Frisbee is a popular game of catch for people and their dogs, too.

Frisbee Today

In 1994, Mattel Inc purchased the Wham-O Company and for a while had the rights to Frisbee but then Wham-O bought back its rights in 1997. Today, many companies produce Frisbees of different sizes and designs. No matter how modernized the Frisbee has become, it’s amazing to look back and remember the pie makers whose innovative marketing tactics brought this sport to life.

History of Beer Mugs and Beer Steins

December 22nd, 2011 by admin No comments »

Beer has been around for over 6000 years. People had been drinking it out of variations of: clay, wood, leather and pewter mugs, or drinking sacks. Around the 14th century, after the plague killed over 25 million people throughout Europe, the beer mug evolution began. Swarms of flies infested Europe and as a result sanitation laws were put into place.

As a method of keeping flies away from food and drink a law was implemented and enforced which stated: All food and drink had to be covered to protect the public’s health. From this point forward quality of food and drink increased, and the manufacturing of beer mugs with lids, Beer Steins, led to the evolution of beer mugs.
With a new awareness to cleanliness, people were driven towards personal drinking vessels. The majority could not afford pewter, silver, or glass. Instead, they bought steins made of wood or stoneware.

A Beer Stein Is Raised by a Member of the Concord Singers, a Group Which Sings German Songs in New Ulm, Minnesota. They Are Trying to Keep the Town's Heritage Alive. Twenty Years Ago Many of the Residents Spoke Some German, But the Tradition Is Dying Out.

The downside to using wooden mugs had always been that the wood absorbed the liquids, creating a terrible smell, and weakening the wood with every use.

Scandinavians and Germans worked to design durable wooden steins. The Scandinavians perfected it and developed steins made completely out of wood, including its hinge and lid. The wooden steins produced in Germany, had pewter incorporated in the design, lid, hinge, and decor.

Similar to wood, the clay-like material used before the 1400’s would absorb liquids leaving a rank stench after multiple uses. The clay material was fragile; these mugs would break quite easily. As a result this material was researched, tested at different temperatures until they discovered that they could vitrify the material, creating stoneware.

To add appeal to the beer steins, manufacturers hired artists to decorate the mugs with local folk art, historical and biblical scenes.

By the end of the 18th century, the restrictions on covered food and drink were eased. Eventually this led to the manufacturing of beer mugs without lids.

Beer mugs were most commonly made of glass. The fluted beer mug was developed around 1928, and became popular with breweries for about 20 years.

A transition occurred when dimpled beer mugs were manufactured around 1948. It was said that they complimented the beers aesthetically and were not as fragile. It provided a visually appealing vessel for all types of beers. They were however mainly used for the dark bitter beers, as during this time period, the bitter stouts were becoming a popular choice. By approximately 1964, the dimpled beer mug had replaced the use of the fluted beer mug.

Over time, manufacturers moved away from producing steins, producing the beer mugs and glasses found in use today.

Today beer mugs are available in plastic as well.

But just like in olden times, people like having their own personalized beer mug. Click here for a wide selection of personalized beer mugs and steins.