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Tradeshow Giveaway Tips & Tricks

August 12th, 2012

Trade shows are your best opportunity to meet face to face with your industry – your prospects, customers and competition. Although they are costly, you can make sure they pay off with the right combination of promotional products and logo apparel. While everyone is familiar with trade show giveaways, The proven strategy goes beyond the simple giveaway item. When you work on your trade show promotion, think BIG: Bait, Image and Gifts.

Bait: At trade shows, time is limited and you’re competing for people’s attention. A great tool for driving traffic to your booth is what is called “bait” – inexpensive branded giveaways. The right bait will create a commotion around your booth, and get everyone at the show talking about you. Bait can bring crowds to less than ideal booth locations and ensure passing traffic steps into your booth.
Great Bait ideas are, Buttons and Lanyards, Walking Winders, Tote Bags, Stress Balls.

Image: You’ve paid for the chance to meet face to face with your industry, so project the best image possible. The right logo apparel reinforces your brand, underscores your professionalism and helps interested prospects identify your staff. From polo shirts to button-downs, make sure your team looks great and feels comfortable. With minimums as low as twelve pieces, there’s no excuse not to. Perfect Image ideas are Logo Apparel, Golf and Polo Shirts, Button Down Shirts, T-shirts and Caps & Hats.

Gifts: Use gifts to make sure the prospects you meet remember you after the show. Having a higher value gift for qualified prospects sets the stage for your post-show follow-up. These also make a great “thank you” gift for existing customers. Some companies also use these more desirable items as incentives to attend product presentations or schedule a sales visit. Great gift ideas are Executive Pens, Keychains, Golf and Cigar Accessories and Dress Watches.

Now you’re on your way to more successful trade shows. In this section include top items from BIG categories, as well as links to product collections that may be applicable to your industry or the location of your trade show.

Also, keep in mind the idea is to attract a range of good quality conference attendees to your trade show booth? Don’t just hand out promotional products to the masses without asking them some questions in return. If you take this strategic approach to promotional product giveaways you’ll find a far better reception awaits you and a far better return on your marketing investment.
First up, why not go to the next trade show or conference and do some basic research? Once you’re there this is what you’ll most likely see: trade show tote bags and screenprinted T-shirts, key rings, keychains and branded promotional pens, coffee mugs and lapel pins. Don’t forget beer-can stubby coolers, USB flash drives, fridge magnets, sports drink bottles, visors and a wide rage of conference bags. Of course there are also promotional stress balls by the thousand. Don’t forget to mention mousepads.

Unfortunately, this is what you’ll also see at most trade shows: hordes of attendees with glints in their eyes, shoveling your carefully considered promotional products into very large bags to take them home of the kids and the dog to play with. Often overlooked in the feeding frenzy is the marketing rationale behind those items, the most efficient use of the products and how you ultimately make your investment in conference giveaways pay off.

Too often one sees a lazy approach to the use of promotional products at trade shows. Sometimes promotional products – when used in the wrong way – tend to attract the wrong person to your stand at a conference – people more interested in scamming you for a cheap novelty than having any genuine interest in your product range. Everything you do at a promotional trade show or sales conference should be focused on qualifying attendees, and having conversations with people you hope will eventually do business with you.

The traditional use of promotional products at trade shows is to boost traffic to your stand or booth. In addition to offering attention grabbing objects as colorful lures, conference promotional gifts also are integral to booth-located games and involving events, where an activity like spinning a wheel to win a prize is an interactive way to attract visitors and reinforce your sales or corporate message.
Make sure you match the promotional product you’re using with the marketing message as much as possible given the restrictions of budget and space you are faced with. If your product is power tools, a possible prize might be a good quality tool box. The promotional item doesn’t necessarily have to be something directly connected to the product you’re selling, but if at all possible it should be tied to the overall message you’re promoting.

Experts stress that products should be useful, that recipients are more apt to hang on to the items and therefore obviously view the logo and marketing message on the item as often as possible. This sort of consistent message in front of a prospect is a proven method of building awareness of your band and message.

Products given out at industry trade shows will ideally have long-term impact after the event is finished. Rule of thumb research over the years suggests that 75% of trade show attendees remembered the company that gave them a worthwhile promotional product while retaining a more favorable impression of that company than of other competitors who didn’t come through with the goods. Sending out invitations to attend to your clients or prospects packaged with a pre-show gift is statistically a better traffic draw than sending an invitation alone. And an invitation that also offers a promotional gift at the booth draws a crowd best of all. Clever promotional conference gifts and giveaways tend not only to draw traffic, but also to hang about for years to come.

What about the hoarders, curious time wasters and bag fillers who have no desire to do business with you? Trade show giveaways have a role in converting them to prospects. By keeping a supply of cheap promotional products on hand at your next trade show or conference you will be able to quickly pay off an annoying visitor and therefore move on to spend your time profitably with a better class of attendee.

Some regular users of promotional conference and trade show items advise always keeping the promotional products hidden from view. A cheaper product can be retrieved as a disengagement technique, while the upscale, impressive gift of genuine value can be handed over following a productive conversation with a senior-level decision-maker.

Benefits of Promotional Items

July 4th, 2012

Imprinted promotional merchandise can be an enormous source of revenue and advertising. Imprinted merchandise can be sold or given to loyal customers who are proud to promote your brand. Also, a visitor in a new town is likely to purchase imprinted promotional merchandise to commemorate his or her trip.

Customers who receive promotional products, on average, return sooner and more frequently, and spend more money than customers who receive coupons. In two separate studies, SMU researchers tested whether promotional products would outperform coupons in the area of repeat business and sales.

FINDINGS
Study One – Food Delivery Service – 1993

* Customers who received promotional products reordered up to 18% sooner than those who received coupons and up to 13% sooner than those who received no promotion.

* Customers who received promotional products also averaged up to 18% more orders than those receiving coupons and up to 13% more than those who received nothing.

* In summary, customers who received promotional products reordered more quickly and ordered more often that those who received no promotional products.
Study Two – Dry Cleaner – 1994

* Over an eight-month period, new customers that received promotional products spent 27% more than those who received coupons, and 139% more than those who received only a welcome letter.
* Promotional products recipients were also 49% more likely than coupon recipients and 75% more likely than letter recipients to patronize the dry cleaner in each of the eight months studied.
* In summary, new customers who received promotional products spent more and were more regular customers than those who did not receive promotional products.

Study details: Study one was conducted in 1993 by Southern Methodist University, and consisted of approximately 900 people that were divided equally into nine groups. These nine groups were broken down by type of customer (existing residential, new residential, and business customer) and what they received (promotional product, coupon, or nothing). Products and coupons were valued at $2. Study two, also by SMU, was conducted in 1994, and tracked the activity of 300 new customers at two locations of a dry cleaner. These customers were randomly assigned to one of three groups, all of whom received a welcome letter. Two of these groups received, in addition to the letter, a promotional product or a coupon (each valued at $5).

So you want to outlast and outperform? Let’s start with marketing. If marketing can be defined as your overall brand strategy, you’re way to transform suspects into motivated prospects, think of the ways you can raise your brand awareness and tempt prospects to come into your client fold with a branded product bearing your targeted message.

In sales, the never-ending questions are: “How do I encourage top performance?” “How do I turn salespeople who ‘reach their quota’ into superstars who outsell and outperform all of their competitors?”
As with all employees, recognition plays a vital role, but salespeople typically need more. Usually, they’re competitive and driven to succeed by many stimuli. The promotional products world abounds with highly creative, compelling items that can drive a salesperson to succeed and exceed previous goals.

Client retention: How do you transform fickle customers who are always looking for the best price into loyal clients who rely on you as their business partner? By differentiating yourself from your competitors. Not by saying you care, but by showing it. A promotional product’s flexibility to accommodate any budget makes them great solutions to positively amplify every step of prospect, customer and client contact.

If you’re ready to look at all aspects of your business and examine real ways you can reach your goals, you’re ready for promotional products. America’s smartest companies, after all, use promotional products to propel and keep their companies at the top.

Using promotional products can be difficult without a plan. Work with your promotional consultant to plan an effective campaign that employs creative imprinted products designed to elicit a phenomenal response.

But try to figure out who should use promotional products. Well, show me someone who is growing, hiring, celebrating, changing, moving, building, opening or launching nearly anything and I’ll show you great potential for hard-working promotional products.

Even if you’re not in a highly competitive field, promotional products give you the ability to quickly raise your products and service awareness at many levels.

There are several attractive methods for imprinting products with your logo. The appropriate imprinting method depends upon the type of product. Fabrics are generally customized by screen printing (or silk-screening), sublimation or embroidery. Other objects can be engraved, embossed or etched with an insignia. Your choice of imprinting style can greatly affect the appearance of a product by giving it a more formal or casual look.

Imprinted promotional merchandise requires artwork that is camera-ready. Promotional goods companies should accept artwork in several formats including PDF, JPG, EPS, AI and TIFF files. Colors should be in CMYK mode, meaning that each color is produced by a four-color process using a combination of cyan, magenta, yellow and black. If you do not have a graphic artist to prepare your artwork, we can provide you with the services of a talented professional.

Promotional merchandise serves as a reminder of your brand identity and a lucrative source of revenue. T-shirts, hats, mugs and tote bags are all popular souvenirs items to sell. Add your logo to these and many more items that will appeal to your target customers and increase demand for your promotional merchandise.

This article is provided as a service by PromosOnline, a leading USA supplier of promotional products. For a complete version of this article, visit: promosonline.com.

Beer Mug Materials: Which One Works Well

May 27th, 2010

Beer mugs are among the things that we usually use at home. We also use them when meeting with people, the topic of discussion ranging from the most important down to the most mundane. Because of this, it is important that we make sure that not only are the beer mugs attractive, but that it is also durable and will be used for a longer period of time. Here, the material of which the beer mugs are made plays an important role.  Through the years, different items have been used by manufacturers in coming out with their very own versions of mugs. The idea is no longer limited to glass because research and studies have yielded so many flexible, durable and beautiful pieces that are made possible by the many manufacturers.
Ceramic is the first material that was used in the ancient beer mugs. They are the traditional looking pieces we use still today. What’s good about it is that it looks really elegant and versatile. It is easy to mold and is capable of various arts and designs. The beer mugs that were first used had elaborate details in them and people remarked that beer really tasted good in those mugs. They usually come with covers which make the piece a little heavier but more functional. After the domination of ceramics in the beer mug business, the one that followed next is glass. Like ceramics, this one is prone to breaking too but it is unbeatable in terms of flexibility and functionality. Our common notion of beer mugs are in fact the clear and glass ones which always looked clean and emphasized the color and sparkle of the beer.
In recent years, plastic became the in thing. What’s good about it is that it is very light in weight and very durable. Unlike those that are made of ceramics and glass, those of plastic do not easily break. Different designs and accessories have also been devised in order to make the material more presentable and fun. We now commonly see plastic beer mugs with printed designs of every imaginable character.  Besides this, plastic is also easy to craft, clean and maintain. Better yet, plastic is a lot cheaper than other materials, helping customers save money without sacrificing the quality that they deserve.
Stainless steel is also commonly used for beer mugs today. Like plastic, this one also does not deteriorate or break easily, or not at all. It is very durable and can last you for years. Beer mugs made of this material are also more portable so one can have it with him wherever he goes. Sterilizing these mugs is also a lot easier so it is much safer, especially for those who have sensitive body systems. Which one do you think is the best for you? Check it out in your favorite stores and see for yourself. Different versions of mugs that are made of these materials are available and for sure there will be something there for you.

Affordable Advertising Strategy

April 1st, 2010

Marketing and advertising are very important aspects to having a successful business. Many companies, big or small, are having a hard time finding the perfect advertising and marketing formula. Thus, it is very important to develop an effective plan that will consistently get the revenue you wish. Marketing is how a company earns customers and eventually gets more sales in the process. A powerful advertising and marketing method can be developed even on a tight budget.
Promotional products are powerful advertisements of your business. Unique promotional items are an effective way to get many people’s attention. They will be happy to receive a useful item for free. People can’t ignore these items or throw these items away because they can use them in their daily lives. In this way, you can be sure that your brand can be seen by your target customers.
One of the most effective and also most affordable ways to promote a business is refrigerator magnets. This can be personalized according to your company’s requirements. They can also be printed with your company name, brand, logo, slogan, contact information, or anything that can represent your company. Once the recipients of your promotional magnets place the magnets on their refrigerators, you can be sure that your company will never be forgotten because every time they will get something from the refrigerator, they will see your magnet. They will be reminded that your business exists. In this way, the next time they will need a product or service you offer, they will consider yours.
There are unlimited promotional products that can be used in your business. There will be an item suitable for your purpose. You can even use your creativity to customize any item. Promotional items can be apparel, mugs, pens, calendars, planners, key chains and even fun items such as Frisbees and beach balls. You can also opt for license plates, ice scrapers, and many more. Aside from being useful, these items can promote your business and generate excellent results.
Furthermore, creating a website is also an important marketing strategy today. Most companies also make their own website for creating traffic. So, the website that can attract more traffic and stand out among many competitors online can generate more sales. Do not create a site that is almost like an ad since people are fond of information, they will be turned off if your website does not contain useful information that can help them.
According to surveys, almost 95% of visitors of your website will just visit your site with no action at all. So, it is very important to make your website very attractive and full of reliable information. Also, you can offer something in return for their email address, so that you may contact them. You can offer a newsletter, report or eBook that will make them share important information like contact information with you.
So, with just a little creativity and fun, you can successfully grow your company and save time and money simultaneously.

Custom Logo Promotional Personalized Party 1.5oz Golf Shot Glass

March 13th, 2010

Do you know that shot glasses are very useful, especially on occasions like birthday parties, weddings, and more? Yes, these shot glasses are very sophisticated and elegant at parties, especially when there is consumption of liqueurs. Shot glasses can also be used for serving desserts, such as a parfait or pudding. The Custom Logo Promotional Personalized Party 1-1/2 oz Golf Shot Glass at www.promosonline.com is perfect for your next event. If you have a business, and you want to promote it, without spending a fortune for media exposure, then this shot glass can be the best choice for you. You can give these glasses to your loyal and potential customers in your marketing efforts. This item is very affordable and easy to take home.
So, if you are looking for a great promotional item for your business today, try this golf shot glass and make your events or parties memorable.

Make your Business Famous to People

February 9th, 2010

If you have an existing business or had opened one recently and you want to purchase promotional products to aid you in your marketing campaigns, then www.promosonline.com is definitely the place for you. Yes, we have a wide range of promotional items to choose from and they are high in quality, durable, and economical too. What nice about these items is that they can be customized according to your company’s needs and will carry well the name, logo, brand, or message of your business. In this way, your company can be known to many people and be visible always too.
If your company chooses to purchase card cases for the promotion of your business, then we have popular card cases that feature open-close design and nice quality heat sealed edges. They are available in 18 vinyl colors and the highest standard there is. They are also available in various colors like red, navy blue, brown, black, maroon, white, grey, light blue, purple, orange, yellow, royal, bone, teal, pink, blue, silver, and gold color.

Eco Friendly Promotional Item

February 8th, 2010

If you are trying to create a business or already have one existing, then promotional products can definitely help you in advertising or launching your products and services. This is an excellent strategy in marketing your business today. Promotional gift items can be use as holiday gifts, party souvenirs, or event items to promote your business. Furthermore, they can also stimulate referrals by handing them out as referral gifts to consumers. You can benefit more using long lasting and nice looking promotional items.
You can find varieties of promotional items that can be personalized according to your company’s own design at www.promosonline.com. They have products from accessories, bags, mugs, apparels, calendars, planners, etc. They even have eco friendly promotional items that can be given away to your loyal and potential customers. They have these personalized eco non woven tote bag that is made from polyester and PET laminate. They are best for souvenirs, party tote, events, and gifts that can be imprinted with your company name, brand, or logo.

Effective Promotional Idea

February 8th, 2010

Every businesses today regardless of how big or small it is needs to promote or advertise their business to their targeted potential customers. In addition to the traditional method such as media, newspaper, bonuses, printed brochures, discounts, and more, more and more companies today are using promotional items. These are very effective in promoting a business. Promotional items like bags, mugs, bottles, key tags, and more are highly effective in the promotion of many businesses today. They are very popular because of its effectiveness in the world of marketing today.
PromosOnline.com offers you a long list of promotional products to choose from to promote your business greatly. They will help you grow your business and make huge profit in the future. For example, you want a clear plastic wine goblet for your upcoming company party. The folks at PromosOnline.com will be able to give you nice wine goblet that you can use. So, order now and make an investment in promoting your business today.

Excellent Way to Advertise your Business without Spending Much

February 5th, 2010

Want to know an excellent way to advertise your business without spending much? Yes, you can minimize the cost of promoting your business yet getting the same effective result as those expensive advertisements by giving out promotional items.
Businesses today have recognized the effectiveness of promotional items as part of their marketing strategy. This can build a good relationship to customers in a long period of time. When a business gives nice, durable, and lovely gifts such as pens, apparels, bags, calendars, key chains, and many more (these are promotional items) that has the imprinted name, brand, or logo of the company, they are not just sending material gifts but sending the most essential kind of message to all of their recipients and that is “they are loved and appreciated”.

PromosOnline.com will help you take care of your customers through promotional items. We specialize in creating a high quality promotional products like the floating rectangle container tube that can be used when going out for a swim because they are water resistant, thus, cash and keys are safe in it and many more usable or decorative promotional products.